Creating a vision about watching television that led to designing a voice control concept
What
I worked on a vision on how people would watch video content in 3 to 5 years and worked out a concept of the most potential idea which was voice control for the television.
Responsibility
I was in the lead of the project and worked together with another designer. We reported to the strategy team of the TV department.
Result
A general vision document with a future context, future journey storyboard and working voice control prototype and a service blueprint to implement it.
Roles
deliverables
Methods
Service & UX design
Future vision
Service blueprint
Working prototype
Storyboarding
Personas
Concept
Wizard of Oz, Guerilla & Usability testing
Prototyping
Service blueprint
Screenshot of the storyboard
Screenshot of the future concept
Challenge & approach
The challenge was to create a vision on how people would watch video content in 3 to 5 years to help guide the general strategy of the TV department. We set out to create a journey in the form of a storyboard based on a future context I created in a previous project. After that we created concept designs to illustrate what the experience could look like.
Based on the results we decided with the TV strategy team to work out a TV voice control proof of concept. We worked through a couple of iterative design cycles, created a working prototype and ended with a service blueprint to create an implementation plan.
RESEARCHING VOICE CONTROL
We first dove into the technical aspect of voice control, discussed the business benefits, costs, researched what competitors did and did user interviews on how people experience voice control now.
This led to a good understanding of what use cases would make sense to focus on, how users interact now with voice control and how we should approach them with our concept. Based on this we worked on the high level flow, wireframes and first high-fidelity prototypes.
Persona for voice control
High level user flow
Guerrilla test
3 DESIGN ITERATIONS
We took a lean approach, so we did 3 fast iteration cycles. We first did a Wizard of Oz test where people would talk into the microphone of the remote control but we would actually type what they said so it would show up on the screen. This was great fun to do and tell the participants afterwards.
We adjusted the design based on the findings and did a guerrilla test in the office to quickly get more feedback.
With these findings we started on an actual working prototype where I focussed more on the experience aspect and my colleague on building it. We tested it in a usability test and processed the feedback into the concept.
Usability test
Results & next steps
Based on the final concept, I set up a service blueprint workshop with the representatives of the teams that would be involved in the implementation of the process.
The project was unfortunately put on hold due to budgeting reasons but we made sure we documented everything extensively so a future team could hit the ground running!
Nevertheless, it was an immensely rewarding project to do, where I learned much and hopefully users can benefit from in the near future!
Snapshot of the service blueprint
Snapshot of the onboarding in the final concept